London's Langham Hotel Chooses SevenRooms for Enhanced Guest Services
The Langham, London Partners with SevenRooms to Enhance Guest Experiences
The Langham, London, a historic hotel that has been a staple of the sophisticated London bar scene for years, has announced a partnership with SevenRooms, a data-driven guest experience platform. This collaboration aims to deliver personalized marketing efforts and drive deeper guest loyalty.
SevenRooms will be implemented at all four outlets of The Langham, London, including the renowned Artesian bar and the iconic Palm Court. Artesian, one of The World's 50 Best Bars, is known for its perfect blend of a fun atmosphere with an innovative approach to cocktails. The Wigmore, a modern British Tavern at The Langham, London, will also benefit from SevenRooms' features. The Wigmore's drinks list will be curated by the team behind Artesian, while its Summer Terrace and Garden are set to reopen on 12 April.
With SevenRooms, The Langham, London can now capture guest data across the guest journey to gain better insight into customer preferences. This data will be used to provide personalized and seamless experiences to guests. SevenRooms offers tools for creating experiences and upgrades, marketing automation, and guest engagement. The platform will enable bespoke communications tailored to guests' preferences, dietary requirements, and favorite dishes.
SevenRooms will also provide features for review aggregation, email automation, and special offers. These tools will help The Langham, London to improve the in-service guest experience and post-service marketing. Danilo Mangano, SevenRooms' General Manager, Europe, expresses excitement about working with The Langham, London to elevate guest experiences. However, the vision for this collaboration and the specifics of the General Manager's role are not explicitly detailed in the provided information.
Palm Court, where the tradition of afternoon tea was born over 155 years ago, continues to serve award-winning afternoon tea. The menu is themed around great British biscuits and baked tarts, and English sparkling wine is served alongside it. The Wigmore, on the other hand, will offer a selection of great wines, cask ales, and craft beers, including its own house "Saison".
This partnership marks an exciting step forward for The Langham, London as it continues to innovate and improve its guest services. With SevenRooms on board, the hotel is poised to deliver unparalleled experiences to its guests and maintain its position at the forefront of the London bar scene.
